Hey guys! Welcome to another No-Nonsense digest. Today ill be diving into the sexy world of LinkedIn, there is no doubt about it, its one of the coolest places to be for your business. LinkedIn has Literally doubled in size over the last year thanks to its new updates and the ever changing digital marketing requirements.
It means Business
I looked up what the average income per user was seeing as it was a more career driven platform and I was startled to discover that the figure was $109,000, which is much higher than Twitter, Facebook, and the other social networking platforms, so you know you are dealing with people who mean business!.
Because LinkedIn is the worlds largest business networking site the users that are logging in would have a different mindset to when logging into Facebook or Twitter. You can see this straight away in your feed, The mood changes, the messages are more professional and when you have a conversation with someone on LinkedIn they are more looking for a partnership.
• LinkedIn operates the world’s largest professional network on the Internet with more than 313 million members in over 200 countries and territories.
• Professionals are signing up to join LinkedIn at a rate of more than two new members per second.
• There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
• There are more than 1.5 million unique publishers actively using the LinkedIn Share button on their sites to send content into the LinkedIn platform.. this is great news if you are already a facebook rockstar.
Good For Traffic
One of the things that LinkedIn is usually overlooked on is that it is great for ink building and traffic driving. JYou see just like others social networks, LinkedIn has a social sharing button that enables you to share content in your status updates, this works especially well for your business content and can actually lead to viral. Another amazing fact is that LinkedIn actually has more shares on its content than Facebook does.