Whats up guys! 2016 has been a crazy year for marketing so far, there has been a lot of changes and not just the systems and programs available for us to market but the way in which we market has changed massively especially in the social media and SEO areas.
Mobile optimised sites are a MUST!
Is your website optimised for mobile users? Did you know that Mobile devices now actually generate more traffic than Desktop and Laptops. More and more people use their smart phones and tablets rather than sitting with a laptop or at the desk, which only spells out competition in my eyes because if your competitors have their site loading fine on mobile devices but you don't then you are most probably giving them your commissions. Google enforced this with their Mobilegeddon update last year.
You can test your website, as I did above, and see how google sees it using its own Mobile Friendly Test Tool.
Are you posting good value on your Social Media?
Its all good working working your keywords and getting your videos and images onto page one of google but what about your social media posts?. If you remember on my previous blog post we talked about providing value on your social media platforms to create credibility right? Well now google actually ranks these posts higher and all social media platforms are encouraging its users to leverage this. Facebook for instance has done a great new update to their Notes feature.
Digital assistants change keyword research
Voice searching - Thats right! Even Apples Siri, Google Now and Microsofts Cortana are changing the way we market our websites and material, the reason for this is because sometimes people speak a search term different to how they would search on a keyboard.
Digital assistants have become more popular among mobile users over the past couple of years, thanks to their much-improved functionality, so my tip to you here is to make sure you include longer keywords to increase your chance of ranking with voice searches.
Get in the moment
Over the last couple of years you will have seen more and more of your friends doing Live videos... there is a very good reason for this, you see Snap chat, Facebook Live, Periscope, they are all surging right now and more and more marketers are getting on board. Rather than scheduling all your facebook posts you should try doing some live "in the moment" videos for your followers because millions of people accross the world are already loving this new craze..odds are stacked up against you.
[ BUY NOW ]
Most social media sites have, by now, enabled their users to sell directly on their platforms. For instance, Facebook have introduced “Buy Now” features. This is by far the best opportunity to reach your target audience and increase yourconversions.
What i like most about this new feature is that your followers can literally use this new button directly in the app meaning that they dont even have to leave the app! Pinterest also have this feature. So if you have anyhting that you currently sell using facebook ads or an external store then you may want to check out this feature on your social media platforms.
Facebooks new Canvas
Canvas is an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products. This is an awesome new feature of Facebook ads! Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.
Within a Canvas, people enjoy moving through digital stories easily. They can swipe through a carousel of images, you can even tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging.
Some of the biggest names including Google, Facebook, Twitter and Instagram are already releasing new feature after new feature, improving the overall experience of their users, keeping us marketers on our toes...
Be prepared for these trends and try to adapt to these changes, as always I'm here to help you guys by bringing you all the no-nonsense value you crave!
Stay blessed, keep fighting and keep learning.