SEO is a scary word for people who are just starting out in the online business world but it doesnt have to be. The fact is that SEO is ever changing and it is important for you to keep up to speed with the latest trends for SEO.
In this post im going to give you the facts about current SEO and what it means for you and your business.
What is SEO?
SEO is a lot simplier and less scary than you might first think, SEO stands for "Search Engine Optimisation" and is the name given to activity that helps to improve search engine rankings.
How does it work?
When you are working on your SEO the search engines will reflect this, Google for instance displays links to pages it considers relevant and authoritative.
This is measured by analysing the number and quality of links from other web pages, this is also known as backlinks and also your social signals. Its actually easier than you think to build your authority, In fact you are doing it everyday naturally without even realising it... Social media. You see by posting everyday on social media and people engaging with your posts and liking it this is called authority building, you become a trusted figure in your niche. In order to build your authority simply offer more and more FREE value to your followers and be sure to link back to your website or products in your content, this content needs to be useful to people because useful content is shared in blogs, twitter feeds etc... and over time Google picks up on these authority signals and always ranks the authority sites at the top.
In turn if you have something worth linking to you might secure links worth having because the top sites don't link to poor quality content i mean...why would they?
Here are ssome of the eye popping stats that you need to know about when deciding wether to hit your SEO hard or not, No Nonsense here just the facts...
- Companies that include a blog actually have 434% more indexed pages in Google.
- 93% of online experiences begin with a search engine
- Google owns 65-70% of the search engine market share
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- 70-80% of users ignore the paid ads, focusing on the organic results
- Search and e-mail are the top two internet activities.
These are just a few and there are plenty more positive facts you just simply can not ignore. I hope this short post has helped you to understand SEO a little better and how important it is for growing your online business.
If you need any help with your SEO head over to my SEO page and lets see what we can do for you.